Comments on: Five Ways HTML5 Is Impacting Rich Media Advertising https://www.digitaland.tv/blog/five-ways-html5-impacting-rich-media-advertising/ Digital Advertising Blog Mon, 27 Apr 2020 15:51:52 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Troy https://www.digitaland.tv/blog/five-ways-html5-impacting-rich-media-advertising/#comment-25532 Mon, 27 Apr 2020 15:51:52 +0000 https://www.digitaland.tv/blog/?p=1251#comment-25532 I’m trying to figure this out. How are flash-style games and interactive media going to be created now? Are developers going to be using their website development kits as game engines now?

A lot of my favorite web content has been having issues because of these changes and being forced to switch to a video player like YouTube. Or making me run the file in a flash player outside my browser.

I know it’s easy to make a clickable banner ad, but what about a larger screen where clicking certain sections opens up new choices and ultimately becomes a long length of code? I’m having trouble finding out how creatives are going to move forward.

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