Cross screen experiences Archives - Digitaland https://www.digitaland.tv/blog/category/cross-screen-experiences/ Digital Advertising Blog Thu, 28 Oct 2021 13:11:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.digitaland.tv/wp-content/uploads/2017/10/cropped-favicon-65x65.png Cross screen experiences Archives - Digitaland https://www.digitaland.tv/blog/category/cross-screen-experiences/ 32 32 What is an Impact Ad? https://www.digitaland.tv/blog/high-impact-ad/ https://www.digitaland.tv/blog/high-impact-ad/#respond Thu, 28 Oct 2021 13:11:36 +0000 https://www.digitaland.tv/?p=6168 Just like the name sounds, an impact advertisement, or an impact ad, is one where the influence is significant and delivers on high motivation results, ...

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What Are Rich Media Ads? https://www.digitaland.tv/blog/dynamic-rich-media-ads/ https://www.digitaland.tv/blog/dynamic-rich-media-ads/#respond Fri, 15 Jan 2021 12:49:54 +0000 https://www.digitaland.tv/?p=6084 Today’s audiences tend not to pay attention to ads. They tune them out, and your message falls on deaf ears. How do you create an ...

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2 Rich Media Examples from Gaming Companies https://www.digitaland.tv/blog/rich-media-gaming/ https://www.digitaland.tv/blog/rich-media-gaming/#respond Sun, 28 Apr 2019 10:45:35 +0000 https://www.digitaland.tv/?p=5671 Rich media delivers engaging experiences to audiences, there is no question about that. Being able to draw your audience into your marketing experiences and get ...

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Why digital advertisers should care more about creative https://www.digitaland.tv/blog/digital-advertisers-care-creative/ https://www.digitaland.tv/blog/digital-advertisers-care-creative/#respond Tue, 23 Jan 2018 09:33:13 +0000 https://www.digitaland.tv/?p=4405 The rise of the Better Ads Standards, Chrome’s looming ad blocker and overall consumer dissatisfaction with the invasive ads disrupting their virtual browsing experience raises ...

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Want to reach more customers with high impact ads for mobile? Read this first. https://www.digitaland.tv/blog/want-reach-customers-high-impact-ads-mobile-read-first/ https://www.digitaland.tv/blog/want-reach-customers-high-impact-ads-mobile-read-first/#respond Tue, 26 Dec 2017 08:41:29 +0000 https://www.digitaland.tv/?p=4200 In an increasingly mobile-first world, it makes sense to develop a strong Digital Creative Production strategy for mobile. The question is, what are the best ...

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Build more effective ads with these examples to guide you https://www.digitaland.tv/blog/build-effective-ads-examples-guide/ https://www.digitaland.tv/blog/build-effective-ads-examples-guide/#comments Sun, 27 Aug 2017 06:07:18 +0000 https://www.digitaland.tv/?p=3824 One of the toughest parts about building effective ads for Online display campaigns is coming up with creative banner ideas that boost your target KPIs. ...

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Can the 2017 IAB Standard Banner and Ad Guidelines save online ads https://www.digitaland.tv/blog/can-2017-iab-standard-banner-ad-guidelines-save-online-ads/ https://www.digitaland.tv/blog/can-2017-iab-standard-banner-ad-guidelines-save-online-ads/#respond Thu, 09 Feb 2017 09:14:03 +0000 https://www.digitaland.tv/?p=2113 As the Interactive Advertising Bureau (IAB) prepares to roll out a new set of IAB Standard Banner and Ad Guidelines for 2017, the online advertising ...

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How to Build Better Gamification Ads? https://www.digitaland.tv/blog/gamified-ads-tips/ https://www.digitaland.tv/blog/gamified-ads-tips/#respond Sun, 22 Jan 2017 14:01:41 +0000 https://www.digitaland.tv/?p=2087 Want a great way to build engagement with your audience and increase brand awareness? Take a cue from your childhood and tap into the possibilities ...

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HTML5 Banner Example That Totally Take Over Flash https://www.digitaland.tv/blog/html5-banner-example-totally-take-flash/ https://www.digitaland.tv/blog/html5-banner-example-totally-take-flash/#respond Sun, 07 Aug 2016 22:47:44 +0000 https://www.digitaland.tv/?p=1856 Recently, one of our agency client’s creative director was excited about the prospect of the many rich media ads he had ordered. He expressed concern, however, ...

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