Super Bowl Movie locations will include ‘The Flash’, ‘Fast X’, ‘Transformers’ and ‘Ant-Man’
With this year’s domestic box office expected to top $9 billion, of course the major Hollywood studios are taking Super Bowl LVII ad spots very seriously.
The big game, which last year drew 112 million viewers, continues to be a huge trumpet when it comes to getting attention for your supporting films — and this year, starting with Disney/Marvel Studios’ Ant-Man and the Wasp: Quantumania, she has a lot of them. So if you’re a studio looking to get noticed and separate your film from the conveyor belt of action movies that happen every weekend from late February through September, you’d better earn a record-breaking $7 million for a 30-second spot on Fox TV’s airing of February 12th match between the Kansas City Chiefs and the Philadelphia Eagles.
In recent years—before and after the pandemic—Super Bowl shows have become events in their own right. Studios often show a segment before the game before dropping something longer by Sunday. The spoils happen on social media on the Monday after the match with many catching up on the trailers that were broadcast; last year, Doctor Strange in the Multiverse of Madness It was the most-watched spot on social media in the 24 hours after the LA Rams beat the Bengals with 93 million views, according to RelishMix — that movie finally had last year’s biggest box office opening in the US and Canada with $187.4 million, and third The highest level of the year, behind $ 411 million Top Gun: Maverick ($718.3 million) and Black Panther: Wakanda Forever ($436.4 million) in the calendar year total.
Big deal this year: Warner Bros., which has usually sat on the sidelines at past Super Bowls, is expected to have a venue for DC’s June 16th release. Sparkle, which James Gunn, co-president of the comic book studio, proclaimed “is perhaps one of the greatest superhero films ever made.” The picture starring Ezra Miller is expected to reset the DC Universe.
Universal always brings this game to the Super Bowl for The Fast and the Furious franchise. In 2020, when no one was expecting a pandemic at game time, the studio dropped a Miami concert trailer. F9 Debut trailer. This year, on February 9, Caliber will be released X is fast Party at the LA Live Event Deck with Star Vin Diesel and the actor in the world premiere of the tenth trailer. X is fast Opens May 19th.
While Uni launches its big campaign for X is fast On Super Bowl Sunday, we’ve already hit two spots on the campaign for Illumination’s Easter weekend April 7th edition. Super Mario Bros movie. As such, do not expect plumbers.
We’re hearing the idea that on the Universal front there will be a 15-second pre-match spot for the Elizabeth Banks-directed thriller. cocaine beer. This movie starts on February 24th.
Disney is always a part of the pigskin show and expect no less this year as they gear up to show off Marvel Studios Ant-Man and the Wasp: Quantumania (17 February), Guardians of the Galaxy Vol. 3 (May 5), The little mermaid (May 26), Pixar Racist (June 16) and maybe Indiana Jones and the Dial of Destiny (June 30) and Marvel Studios’ Marvels (July 28). There are no places for Disney + Secret invasion is expected.
Already in the ether is the cross-branded Heineken Quantum Shown below, already at 26 million views on YouTube:
Paramount also has a rich history with the Super Bowl. We hear there will be places this year Sixth scream (March 10), Dungeons & Dragons: Honor Among Thieves (March 31) and Transformers: Rise of the Monsters (June 9). Unexpected: Trailer for Mission: Impossible – Dead Reckoning Part 1 (July 14). Paramount had one for Mission: Impossible Fallout Again during Super Bowl 2018.
Similar to the aforementioned studios, Amazon/MGM and Lionsgate will not comment on their Super Bowl plans. However, it wouldn’t be shocking if either of them existed; Amazon had a place to file Lord of the rings series last year and MGM was one for No time to die in 2020. Thus, it wouldn’t be surprising if United Artists Releasing’s Creed III (March 3) appears, or if Lionsgate John Wick: Chapter 4 (March 24) Makes a splash. The last franchise took place for John Wick: Chapter 2 During Super Bowl 2017.
Sony, similar to last year, won’t be in the Super Bowl mix. The last time I dropped a spot during the Big Game was in 2017 with the Ryan Reynolds-Jake Gyllenhaal sci-fi thriller Life.
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