Netflix cancels sitcom Blockbuster after just one season due to lackluster ratings

Netflix cancels new sitcom Blockbuster after just one season because it failed to meet ratings expectations

Netflix will not renew its sitcom Blockbuster for a second season after its poor initial viewing hour.

According to Deadline, Netflix ranks its shows by the number of hours watched, and after the show’s November 3 launch, execs were less than impressed.

This isn’t surprising, considering it’s a comedy, as its episodes run about half the length of a standard drama series.

The series followed star Randall Park as he ran the ultimate (fictional) Blockbuster video rental store in the US.

Cancelled: Netflix will not renew Blockbuster for a second season; Still from Blockbuster

The irony of this series is that Netflix was originally a much smaller video rental service compared to Blockbuster when it opened its doors.

However, Netflix eventually gained a significant share of the video market and forced Blockbuster out of business.

The one-camera comedy took place inside the store and stars Randall Park, Melissa Fumero, Tyler Alvarez, Madeline Arthur, Olga Merides, JP Smoove and Kamaya Fairburn.

Shorter shows get fewer watch hours: given that it's a comedy, with episodes running about half the length of a standard drama series, it's no surprise that it didn't perform as well;  Still from Blockbuster

Shorter shows get fewer watch hours: given that it’s a comedy, with episodes running about half the length of a standard drama series, it’s no surprise that it didn’t perform as well; Still from Blockbuster

The plot followed an analog dreamer living in the new digital world. After learning that he was running the last Blockbuster store in America, the employees struggled to keep their final position relevant.

Blockbuster was founded by David Cook, who previously owned a company that provided computer software services to the oil and gas industry in Texas.

Cook saw potential in the video rental business, and after opening the first location in 1985, he added three more stores the following year.

They Don't Want to Close Their Store: The plot followed an analogue dreamer living in the new digital world who learned he was running the last Blockbuster store in America, and fought to stay relevant;  Still from Blockbuster

They Don’t Want to Close Their Store: The plot followed an analogue dreamer living in the new digital world who learned he was running the last Blockbuster store in America, and fought to stay relevant; Still from Blockbuster

He later left Blockbuster to develop the technology behind the electronic toll collection devices that people put in their cars for use on highways.

Netflix has had success with comedy shows like Cobra Kai, The Upshaws, Never Have I Ever, and Emily in Paris.

Most of Netflix’s most successful hits have been feature-length dramas and limited series; However, several more half-hour shows will be released soon, including That ’90s Show, On My Block spinoff Freeridge, Michelle Buteau’s Survival of the Thickest, Rob Lowe’s Unstable, The Vince Staples Show and season 3 of Girls5eva.

Other comedies have done well: Netflix has had success with other comedy shows like Cobra Kai, The Upshaws, Never Have I Ever, and Emily in Paris;  Still from Blockbuster

Other comedies have done well: Netflix has had success with other comedy shows like Cobra Kai, The Upshaws, Never Have I Ever, and Emily in Paris; Still from Blockbuster

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