Google is working behind the scenes to protect search from ChatGPT

Google is said to be stepping up work behind the scenes to bridge the technology gap with OpenAI chat Paradigm, an advanced chatbot capable of outputting conversational answers to some critics Warning They could pose the biggest threat to Google’s cherished search dominance in years.

Although Google executives publicly express the Caution tone When it comes to bringing new AI features to the public, it’s recent reports From New York times Some in Google’s management suggest viewing the sudden rise of publicly available generative AI tools like ChatGPT as a “red code” situation. Google did not immediately respond to Gizmodo’s request for comment.

The report claims that CEO Sundar Pichai “upside down” several Google meetings to prioritize the perceived threat he poses to the company’s future. Through competitors’ artificial intelligence models. While chat programs such as OpenAI is not meant exclusively for research, tinkerers have found ways to get sample draft lines of code and even answer specific queries their questions. Outside of text generation, Google is also getting ahead text to image And the Text to video systems Capable of creating digital artwork similar to OpenAI is popular DALL-E model.

Although Google wants it Avoid The urgency to use a public chatbot can spread false or toxic information times The report says teams in Search, Trust and Safety at Google and other departments have been reassigned to work on prototypes and new products ahead of the May conference. One such tool could come in the form of a cloud computing product that uses the technology that supports it LaMDA chat bot To assign simple customer support tasks. Reports indicate that some prototypes of the new AI tools, which are limited to around 500,000 users, could come with lower trust and security standards and include a warning for users to alert them that the model may produce false or offensive data, according to the Times report. Reportedly, some of these trials are already underway. According to The Times, Google is currently using the technology underlying LaMDA to highlight short advertisements in response to questions users ask on Google Search.

Concerns about OpenAI’s threat to Google Search come in particular Risky moment to the tech giant. This week, new forecasts from Insider Intelligence cited Axios set Google and Meta, the long-standing duopoly when it comes to online advertising, now control less than 50% of all digital ad spending for the first time since 2014. Google still maintains a clear plurality here with 28.8% of spending on digital advertising bThe overall decline likely indicates the waning dominance of Google’s once impenetrable search feudalism, which was a must-stop destination for advertisers.

However, there are plenty of reasons to stay skeptical of claims that GPT or other chat bots like it will upend Google Search anytime soon. For starters, it’s still the OpenAI model struggles, often, to provide answers that are factually accurate, which is a critical requirement for any reliable research job. In certain cases it will only choose ChatGPT Make up answers wholly or at will Create Biased and offensive messages. Even if these kinks are resolved, convincing millions of Internet users to quickly switch their search behavior away from expecting a list of hyperlinks may also be more difficult than some GPT enthusiasts imagine.