Adidas is facing increasing pressure from people online to sever ties with Ye, formerly known as Kanye West, after he made a series of anti-Semitic comments.
Social media users began calling out the German sports brand after an anti-Semitic hate group hung a sign on a Los Angeles highway on Saturday that read, “I was right about Jews.” Local politicians, social media users and other celebrities denounced the incident.
Adidas, which began its partnership with Ye in 2013, started trending on Twitter on Monday. Representatives for the company and Ye did not immediately respond to requests for comment.
Others in the fashion and entertainment industries distanced themselves from Yi after his remarks.
Luxury fashion house Balenciaga cut ties with him on Friday. Notable talent agency CAA said in a statement on Monday that he was dropped as a client. A newly completed documentary on Ye, produced by Hollywood financier and MRC producer, has also been delayed.
Adidas said this month that it was reassessing its partnership with Ye after he wore a “White Lives Matter” shirt during Paris Fashion Week.
“After repeated efforts to resolve the situation privately, we have taken the decision to place the partnership under review,” adidas said in a statement. “We will continue to be involved in managing the current product during this period.”
Several social media users calling out Adidas specifically pointed out a clip of Ye addressing his partnership with the brand.
“The thing about being Adidas,” he says in the video, which is widely redistributed online. “…I can say anti-Semitic things and adidas can’t let go of me. What now?”
Twitter user Wrote“It’s really unbelievable that Kanye West can say, ‘I can say anti-Semitic things and @adidas can’t leave me,’ and Adidas chose to do just that. Their silence says it all.”
“Morning @adidas, this isn’t all that hard or complicated and your constant silence says a lot,” Actor Josh Charles wrote.
Actor Josh Gad wrote: “This is not a good person.” On Twitter in response to the clip. “This is someone who continues with the dangerous rhetoric unchecked. Hey @adidas, is that true? Can he mark one creed and a group of people with hate and criticism and it doesn’t matter? Request a friend.”
“The world is watching, @adidas,” actress Kat Dennings chirp.
Kim Kardashian, Yi’s ex-wife, chirp On Monday, she pledged to “stand with the Jewish community and call for an immediate end to the terrible violence and hate speech towards them.” She did not mention Yi or Adidas in the tweet.
in Tweet MondayJonathan Greenblatt, CEO of the Anti-Defamation League, highlighted a petition from the nonprofit group “Tell adidas to flee anti-Semitism.”
“Thousands of signatures, not a word yet, @adidas?” he wrote. “Your silence is a danger to Jews. We cannot allow Ye’s #anti-Semitism to normalize – we all need to demand Adidas #RunAwayFromHate by denouncing his racist rhetoric and reassessing their partnership.”
The nonprofit group Stop Anti-Semitism has also questioned Adidas.
“Why is adidas highlighting in green Kanye West’s hatred of Jews and not giving up on his brand deal?” the organization chirpnoting that the brand had previously severed its business ties with other big-name celebrities, such as Kurt Zouma and Tyana Taylor, due to other controversies.
Some on social media have also expressed their disappointment with the retailer Gap.
Yi announced last month that he was ending his collaboration with Gap due to disagreements over distribution of Yeezy Gap.
But several people online have pointed out that Gap appears to be continuing to market the Yeezy Gap collection.
“Hi Gap. I’m Jewish &kanyewest hates me so I really don’t appreciate this ad in my inbox,” Twitter user Wrote. “I’m not sure why you keep promoting this collaboration. I’m not planning to shop in your stores again.”
A Gap spokesperson did not immediately respond to a request for comment. Gap told CNN last month that it will continue to sell its current Yeezy Gap merchandise in its stores and on its website. She said she will also continue to sell the upcoming Yeezy Gap collections in the fall and into the first half of 2023.
Diana Dasrat Contributed.
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