Adidas closes huge deal with Kanye West after anti-Semitic controversy

Suspension

Adidas cut ties with Ye, musician and fashion designer formerly known as Kanye West, marking the end of a partnership that made the company billions but strained by the artist’s rude and repeated anti-Semitic statements.

After weeks of silence and mounting public pressure, the German sportswear giant It announced that it would “end production of Yeezy-branded products and cease all payments to Ye and his companies,” effective immediately.

“It does not tolerate anti-Semitism and any other type of hate speech,” the company said in a statement, adding that “Yi’s recent comments and actions are unacceptable, hateful and dangerous.”

Kim Kardashian condemns hate speech after Kanye West’s anti-Semitism

The move comes weeks after Adidas announced it was reviewing its collaboration with Ye and its Yeezy brand, shortly after the artist sparked outrage for wearing a ‘WHITE LIVES MATTER’ shirt at the Paris Fashion Week show. In the days that followed, he made anti-Semitic comments on Instagram and Twitter — which prompted the suspension — and continued his diatribe in the podcast, where he doubled down on the use of anti-Semitic tropes. In the same interview, he falsely claimed that George Floyd, a black man killed by Minneapolis police, had died from a fentanyl injection.

A video leaked earlier this month also captured the use of anti-Semitic language during an interview with Fox News host Tucker Carlson, which was published by Motherboard. In it, he suggested that his children learn about Hanukkah and not Kwanzaa because “it would at least come with some financial engineering.”

Experts say Yi’s comment coincides with a broader increase in anti-Semitism across the country. Research from the Anti-Defamation League identified 7,343 antisemitic incidents in 2021, a 5 percent increase from the previous year, and a 55 percent increase from 2019.

Adidas’ decision to end its deal with Ye comes two days after hate groups apparently used his fame to advance their agendas. On Saturday, an anti-Jewish group displayed a sign above a Los Angeles highway that read “Horn if you knew Kanye was right about Jews,” while giving a Nazi salute to oncoming traffic. A picture of the accident spread widely.

Elsewhere in California, law enforcement officials raced to find individuals who distributed anti-Semitic leaflets claiming that COVID-19 was a Jewish plot.

Amid the Yi scandal, former President Donald Trump posted on his Truth Social microblogging site that American Jews should be more grateful to the State of Israel, “before it’s too late,” a comment widely seen as a threat to American Jews and a repeat. For ancient anti-Semitic spheres of Jewish dual allegiance.

The backlash against Ye has been increasing for weeks. Several companies, including French fashion house Balenciaga, talent agency CAA and Hollywood financier and producer MRC, have ended relations with the artist.

Several other celebrities and public figures also denounced the artist’s comments and called on Adidas to continue dealing with him. “ADIDAS DROP KANYE WEST,” actor and director America Ferrera posted on Instagram, “This is despicable. Don’t inflate that guy’s influence.”

on Monday, Kim Kardashian, Yi’s ex-wife tweeted: “Hate speech is not acceptable and can never be justified. I stand with the Jewish community and call for the terrible violence and hate speech towards them to end immediately.”

David Schwartz, an analyst at Morningstar, said Yeezy, an analyst at Morningstar, has had a significant impact on Adidas, with Yeezy generating an estimated $2 billion annually, roughly 10 percent of the company’s annual revenue.

In its statement, the company said that the termination of the relationship “was expected to have a short-term negative impact of up to 250 million euros on the company’s net income in 2022 due to higher seasonality in the fourth quarter.”

Yi, who has won 24 Grammy Awards and released several critically acclaimed platinum records, began working with adidas in 2013. The Ultimate Partnership He made Yi a billionaire and provided Adidas with a new customer base.

But Yi began publicizing his complaints with Adidas this summer, when he falsely accused the company of stealing his designs, and called CEO Kasper Rorsted by name in a tweet on Twitter. He stalked the company again in early October, releasing a 30-minute video online of a meeting with Adidas executives, whom he accused of “a mistake on the part of the company, and through business and partnership.” I also showed the executives a porn movie.

In an appearance on the Drink Champs podcast, Ye gave a 10-minute talk about the Jewish people and called for Adidas to hold off on ending the partnership.

“The thing about being Adidas – I can say anti-Semitic things and Adidas can’t let me down. What now? What now?”

Yi’s comments posed a particularly sensitive challenge for Adidas, given the company’s history. Its founder, Adolf Dassler, was a member of the Nazi Party and an outfitter of the Hitler Youth.

Jewish groups pressured Adidas to end its partnership with Yeezy.

Jonathan A. wrote. Greenblatt, CEO and National Director of the Anti-Defamation League League.


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