Why do major third-party games keep skipping Xbox?

In the past decade, the video game industry has grown exponentially. In 2012, video games generated an estimated $63.3 billion in sales worldwide, and current projections put the year 2022 closer to $197.0 billion. With this increased revenue potential comes amplified investment from leading figures in the industry. PlayStation, Nintendo and Xbox want bigger slices of this very profitable pie.

While legacy platformers and die-hard fans celebrate the importance of compelling first-party exclusive titles, history shows that several third-party games are the top revenue drivers of the year. Call of Duty, Madden, FIFA, Grand Theft Auto and other giants often dominate the sales charts. When it comes to undeniable finances, Microsoft has guaranteed solid content. However, there are clear gaps in third party support for the platform.

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