Tesla has allowed locations in North America to sell show and test cars as it aims to close a record quarter despite the noise.
Over the past few weeks, we’ve reported on a lot of incentives that Tesla has put in place to sell cars this quarter.
Tesla began offering buyers a $3,750 discount for each person who received a vehicle in the United States in December.
Later, the automaker also began offering 10,000 free Supercharge miles to people who pick it up that month.
Earlier this week, Tesla increased the amount of the rebate to $7,500 — the equivalent of the full federal electric vehicle tax credit that will be put in place for cars delivered next month in the United States.
However, we did not report how well these incentives worked.
We now learn that Tesla stocks are declining in the US where the stimulus program has been a success.
Tesla hardly has any Model 3 cars available in the Bay Area. It has some Model Ys. The automaker has literally one Model 3 listed in the Los Angeles area and less than two dozen Model Y vehicles.
Tesla still has a few dozen Model 3s around New York City and a handful of Model Y cars. Florida also still has some inventory.
But most markets are starting to run out of stock after Tesla’s rare discount program. There are more cars coming off the lines in Fremont and Texas for the American market, but a lot of them are already being talked about.
Electric Tesla has learned that Tesla began authorizing the sale of demonstration and test vehicles in several U.S. markets yesterday, according to people familiar with the matter.
Tesla is expected to beat its previous US delivery record by a large margin in the US and globally.
The latest record was recorded in the last quarter with more than 343,000 cars.
In the fourth quarter of 2022, Tesla is expected to deliver more than 400,000 vehicles thanks to the increase in production capacity and the appropriate number of vehicles that were in transit at the end of the last quarter.
I think Tesla will probably be near Elon’s magic number in Q4: 420K deliveries.
Tesla will put in more than 1.3 million deliveries in 2022, or growth of about 39% over the previous year. That’s not exactly the 50% rate Tesla was targeting, but it’s still undeniably impressive in the current auto market compared to other brands.
The problem with Tesla is that a significant number of those 420,000 vehicles were significantly reduced this quarter. Tesla has industry-leading gross margins that enable it to absorb those discounts profitably, but it still affects its bottom line in a bad way.
Now in the US, those rebates will be covered by the government, in the US at least, starting next quarter.
It will be interesting to see how Tesla fares in the rest of the world in 2023 with a much larger production capacity.
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